Nature is beautiful and perfect. We are nature and every problem we have can be cured by nature. This is the philosophy of our brand. Of course, it didn't just start in one day. This brand has been in the works ever since I was 15 years old.
As a young girl, all I wanted was to look and feel beautiful and that is when I started applying makeup. However, my parents always told me “every action generates a reaction and every act brings a consequence.” This meant that I had to take my makeup off at the end of the day even though I used to be lazy about it.
That was the starting point of my interest in natural skincare. I started making natural masks with ingredients straight from my kitchen. I used to experiment and spend a lot of time researching and coming up with just the perfect masks for my skin. This was the part of my day I looked forward to every day. The reason for waking up and continuing my day only to come back and go to my safe haven i.e. my kitchen.It wasn’t just restricted to me I helped my aunts, cousins, friends, and everyone I knew in this regard. I encouraged them to make masks for themselves too because I was so passionate about this. Of course, till then life had other plans and I used to do this for personal use.
Then in 2018 when I arrived in London, I wanted to start a business and do it in a way that doesn't harm the planet. I have loved nature from the beginning. I feel humans and nature are inseparable and we won't exist without it. There is also a lot of healing and learning in nature.
This is the principal foundation of my business, our core value. I was working as a fashion designer at the time but I left that to start my business for which my husband encouraged me tremendously. This lead me to obtain "Skincare treatments" certifications from IAP and CPD. I fell in love with learning about all of this again and the 15-year-old girl in me became alive again. She was eager to share her knowledge, reach more people, and share with the world how nature has helped her throughout her entire life. From an insecure girl who relied on makeup, I battled my insecurities and became extremely confident just with the natural ingredients I used and I want to pass this confidence to other women too.
This is why I started Beciotti. I want to share my knowledge, expertise and the healing that I found in natural ingredients. I want everyone to feel as confident as I do now. I want to share how science and nature combined have helped me over the years. Skincare is the best when science and nature come together and this is exactly what we bring to the table.